photo de profil d'un membre

Chloé ROUGANNE

Professional situation

Épanoui(e) professionnellement

Professional aspiration

Experience
Non renseigné
Desired salary
Non renseigné

Summary

Experience in marketing and brand communication.
International and multicultural experience.
High capacity designing and managing strategies that increase brand equity and image through the fully understanding of market, clients and final consumer.
High adaptability to new environment and work methods.
I can work in team and I know how to establish good relationship easily.
Positive attitude, leadership, determined and creative.

Professional experiences

E-sales manager

AIR FRANCE , Paris cedex 20

From November 2023 to Today

Ecommerce manager

AIR FRANCE KLM , Mexico

From September 2014 to October 2018

Increase online revenue through digital strategies (+27 % for Air France and +5% for KLM in 2017)
- Coordination of online pricing campaigns including SEA, Display, Social Media and emailing communications.
- Coordination of campaigns planning and budget
- Daily analysis of online trends and results
- Constant monitoring of competency’s strategies and campaigns
- Established partnerships to increase brand visibility, databases and convertion.
- High analytical skills to follow up on performance.

Social media & crm manager

AIR FRANCE , México df

From September 2012 to September 2014

Social Media Manager:
Stratégies de marques
Campagnes pour Air France et KLM

CRM Manager:
Plan d'amélioration de l'attention aux clients, pour une meilleure satisfaction.
Etude de marché/Analyse
Recommendations et suivi pour tous les services

Degree

Clermont School of Business – Master – 2012 – Programme Grande Ecole (PGE)

Languages

Anglais - Courant

Espagnol - Courant

Français - Langue maternelle

Skills

Marketing
Marketing Direct, Stratégie Marketing, Brand management, Consumer behaviour
Marketing strategy
Communication
Brand management
Media planning
Customer insight
Positionning
Consumer behaviour

Hobbies

  • Marketing
  • Publicité
  • Communication
  • Voyages