Professional experience
Senior digital specialist
Publicis Media , Lahore - Permanent contract
From November 2021 to September 2024
Leading across-funnel digital strategy and media investment on Nestlé Pakistan's main portfolio comprised of Coffee, Beverages, and Nutrition
Notable launches and undertakings:
Nescafe Ready-to-Drink Chilled range launch coffee myth-busting campaign
Multiple launches for Growing up Formula (Nangrow and Lactogrow ranges), Growing up Milk (Nido range), and Infant Nutrition (Cerelac range)
Digital-only launch of Nido3+
Multiple experiments and industry-first endeavors across Google and Meta, with results in region-wide featured case studies
The first brand ever to launch on and kickstart Daraz search in Pakistan (Nangrow)
linkedin